Renewable Fuels Stock Sales Platform

Transforming a complex sales process into a scalable digital platform

Neste Oyj had difficulties working with a global network of renewable sales suppliers. These suppliers are scattered around the globe selling renewable fuels raw material. Often the raw material is already sailing on a cargo ship and is sold to the highest bidder on a global sales market.

Working as a UX & Service Design Consultant for Neste Oyj in a development team, I was responsible for the user experience and overall UI & service design of the new digital platform.

My work process followed steps:

• Client communication and briefing by the customer representatives
• Transforming the brief from abstraction to actionable steps
• Mapping stakeholders and information architecture
• Writing a new problem statement documentation to better reflect the user needs and information architecture
• Validating problem statement with client representatives
• Wire-framing the digital experience using new information architecture and problem statement as a guide
• Validating wireframes with client representatives
• Building a clickable finalised UX prototype with Sketch & InVision

Outcome of the process

The clickable prototype of the project transformed into a development project where the Sketch designs were used as a design guide.